EzineArticles.com:
Article Marketing - 7 Reasons
I'm Grateful to Write and Publish Articles
-by Herman Drost
When I first began promoting my website after it was built I began learning about the various methods of generating traffic. I explored many of them only to find many of the techniques were ineffective. The one method that gave me the greatest return on investment was article marketing, however it took a lot of time to get good at it.
7 Reasons Why I'm Grateful for Article Marketing:
1. Free advertising
Instead of spending 1000s of dollars on pay per click advertising, writing and publishing articles only costs time. For beginner marketers this is a great way to begin promoting your website when you don't have the money to invest in advertising. It's also more effective than advertising because the articles keep working for you as long as they remain on the Web.
2. Generates traffic
Here are some ways my articles generate traffic:
* Quality content automatically gets passed on to others * Links in the resource box boost link popularity and search engine rankings * Ezine publishers select the articles to publish in their newsletters * Website owners select the articles to publish on their websites * Readers share the content with others through social media sites * Submitting to article directories increases backlinks, rankings and traffic * Repurposing articles expands my audience reach
3. Develop products
Articles can be bundled together to create reports and ebooks that can be given away or sold to build an online business empire. If you own a service-based business (e.g. web design) your products can generate a passive income.
4. Creates content for my blog
For a blog to be successful new content needs to be added on a regular basis e.g. 3 times a week. Article writing becomes easier and faster with practice so creating new content for your blog also becomes easier.
5. Creates content for my newsletter
My newsletter helps build relationships with my subscribers. Many of these subscribers purchase my products and services or refer new customers to my business. My newest articles get sent to my newsletter subscribers before publishing them elsewhere.
6. Brands my business
After writing and publishing articles throughout the Web for years, I've been able to extend the reach of my audience. When you're beginning an online business no one knows or respects you. By constantly marketing your articles you build a community around your business.
7. Become recognized as an expert
When I choose a topic to write about in my niche I try to create a series of articles around the topic, until I've exhausted my ideas. For some topics I never run out of ideas even after writing hundreds of articles on them. You become an authority on the subject and people go to you for consulting, advice and recommendations.
And now I would like to invite you to claim your FREE report titled: 7 Habits of Highly Effective Traffic Generation
Herman Drost is the CEO of http://www.iSiteBuild.com Web Design, Hosting, SEO.
Article Source: http://EzineArticles.com/?expert=Herman_Drost
Related articles on this site:
How to Make Money with Information Products
The Top 5 Information Products
Make Money with Your Computer
Article Marketing
Internet Marketing Tools for Infopreneurs
Resources for Infopreneurs
Member check-in
For tips on how to create information products and detailed strategies for generating income, sign up for our monthly ezine:
Each issue includes:
• online business ideas
• product creation tips & advice
• links to online resources
• strategies to increase your revenue
