How to Find Niche Markets Online

One of the best ways to find niche markets online is to use the data collected from the internet search engines. For example, Google keeps track of each search query entered from all over the world.

There are different ways to access this information, and Wordtracker’s Free Keyword Suggestion Tool is popular because of how genuinely helpful it is. If you are looking for a powerful keyword research tool, check out their monthly subscription option, which includes access to more data and other options.

Once you have a potential niche or theme in mind, visit the online forums which cater to that subject. There you’ll be able to determine what people are talking about, and what they need.

Keep in mind that people are usually motivated to make a purchase for one of three reasons:

1. To satisfy a basic need or necessity
2. To resolve a problem or issue
3. To feel good

Resources to Find Niche Markets Online

2. eBay Pulse
eBay Pulse highlights trends, hot picks, cool stuff and popular searches on eBay. For some niches, this can be an ideal report on what people are looking for and also what they’re willing to pay. It can be a good indicator of a niche’s profitability and also showcase the breadth of potential product options of what’s currently selling. Knowing these details makes it easier to judge if you can be competitive.

3. Forums
Google your subject + the word ‘forum’ – this will give you a list of online forums relating to your topic. These can be a goldmine for ideas & background information on your niche. Knowing how to find your potential customers, knowing what they’re talking about, and knowing what they wish they had can create the perfect storm of opportunity. The key is to listen – what are their basic need? What problem might you be able to help them solve? What would make them feel good?

TIP: Keep track of the forums you find that relate to your potential niche – they’ll come in handy later on.

4. Google Trends
While some people like them, large sites like Google Trends often find the bulk of their top results relate to current events. However, you can see the top searches for each date individually and may be able to spot emerging trends this way.

5. Shopping.com
The Shopping.com Consumer Demand Index (CDI) catalogues millions of searches every week at Shopping.com. Here you can view the top 100 searches for each of the Shopping.com categories. This is a massive index, updated every two weeks.

Related articles:

Chapters within this website:

Introduction: How to Sell Information Online

Infopreneur 101

Making Money

Niche Marketing

Internet Marketing Tools for Infopreneurs

Resources for Infopreneurs

Infopreneur FAQ

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