How to Make Money Online
with Special Reports

'Special Reports' are typically 5-15 pages long and have a very narrow focus or theme. The main difference between a Special Report and an ebook is the amount of information they contain.

Their low price point (usually around $10) is a reasonable risk for people who, aside from the online presentation, are often unfamiliar with the quality of the source. You will have far greater sales success if you pre-qualify yourself as an expert first through your website and establish some credibility.

Non-fiction ‘how-to’ topics are the most common and successful. Reports can cover any topic of value – recipes, tip sheets, collections of information, quotes, contact or resource lists, website compilations, photo collections, databases, etc.

It is becoming more common, particularly with non-fiction topics, for authors to sell their book online by the chapter (with each chapter relabelled as a ‘Special Report’) instead of in book or ebook format. This enables the buyer to purchase only the targeted information they are interested in at a low price. It also allows the author the potential to generate more income from the same information (for example: 20 chapters x $10 per report = $200 for all the information that would have otherwise been published in book or ebook format).

Because of the narrow focus, some people initially find it easier to produce 5 pages of valuable information versus setting out to write an entire book. This can be a fantastic way to begin your venture into infopreneurship.

Related Articles:

Chapters within this website:

Introduction: How to Sell Information Online

Infopreneur 101

Making Money with the Top 5 Information Products

Niche Marketing 101

Internet Marketing Tools for Infopreneurs

Resources for Infopreneurs

Infopreneur FAQ

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